A major benefit of excellent websites of Investor, Real Estate Agent, Wholesaler, Note Buyer, or Mortgage Broker is to demonstrate creditability, and so much more.

 

 

A website is of great value to you and your customers. You can put testimonials, houses for sale, contact information, products for sale, and much more on it easily. You can put the website address on all your advertising products like mailers, business cards, and yellow page ads, etc. It can pay you huge cash dividends, it has for me. I have bought well over 10 houses from my site including the very one I live in! I happen to run an ad in the newspaper that read “We Buy Houses Fast, Cash Close in 3 Days” and added my phone as well as my web address. Well, as good marketing would have it, the seller was sitting at his desk reading the newspaper at work and Googled my website, called me then I bought the house days later!

 

You see great real estate investor websites and realtor websites will help you find motivated sellers, listings, and sales easily. 

 

But there are many real estate websites for sale, and how do you know which one is right for you? You want a website that will be easy to maintain, update and change. Avoid websites where you have to become a technical engineer. You make your money in real estate not as a computer technician. The best ones offer unlimited changes so you can simply email changes to the webmaster.

 

Example: you want to add a testimonial with a photo on it. You type out the testimonial in your email, attach the photo, and send it to the webmaster. Simple. You are back to real estate; what YOU do best! Photos are always great, lending a personable feel.

 

Example: you want to add a new domain name like johnybuyshouses or lasvegasagent. Buy the domain and email it to the webmaster who points it to your website and it’s done for you. Back to real estate investing, what you do best! You see your time will not be taken up with learning to manage a website.

 

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A word about SEO (Search Engine Optimization): SEO is an important activity which a webmaster should be continually working, studying, and researching on, to stay up on the latest SEO advances. Do you know what spiders and bots do? They crawl through your website, studying your websites target audience. Then the spiders and bots can decide if it’s a site worthy to place in high ranking of Google’s or Yahoo’s page. Therefore, ask your real estate investor, realtor, or wholesaler website webmaster what is their ongoing program for SEO.

 

In searching for a webmaster, it’s important to find one that has been in business for years. You do not want to have to spend the time researching again for someone to host your site. I spent two very long years, looking at, researching, educating myself and talking with webmasters on websites. If you know very little about websites and most do, you can spend countless hours and days looking for the site that’s a fit for you and is a solid company. Usually webmasters begin their business then drift off into the latest internet fad.

 

The best sites contain Back Office Pro, it’s a software program where you can upload photos and descriptions of your real estate very easily and make changes as needed quickly. Example, if you just put a house on your site for sale at a super low price and it sells, you want to be able to go in and choose the option labeled “Sold” on the website listing to stop the phone calls immediately. Because when running a small business your time is gold, you want those calls to stop.

 

In a webmaster, you will want to look for testimonials on their site.  Do they even bother with that?  Do the testimonials seem legitimate? When you Google their name does it pop up in the organic side of Google, which will tell you about their longevity as well?

 

The website should offer bilingual text so you can target an additional customer base, which will be a step above your competitors. In today’s changing market place you want the competitive edge.

 

Additionally, the owner of the company should be very familiar with real estate sales and investing. He will know what your target audience is and will have designed sites to cater to listings, sales, wholesale, and subject to deals. They will write the email reminders to folks who sign up on your new site in auto-responder format. Auto-responder software will send occasional emails out to your customer once they input their contact data. An excellent webmaster knows that you cannot spam your customers. That would lower your Google and Yahoo or search engine ranking.

 

Occasionally you try certain maneuvers that do not jive with your website or ranking. The seasoned real estate webmaster will educate you to avoid certain tasks, or verbiage with your site. Heed their advice, they do websites, you do real estate, and respect their knowledge in their specialty it pays off in the long run. 

 

They need to be easy to reach by email or phone. This is important so they can help you if you have questions. Do they charge for those phone calls and emails?  Are there so called up-sells to your site, after you signed the dotted line? So let’s talk price, should you get a website that is expensive or cheap? The answer lies in your business longevity and aspirations. I found that you get what you pay for more often than not in most things. I would rather spend a bit more today and have a site that will stand the test of time. Which is a webmaster who is innovative, stable, and has been around for years. I like my site which has been designed by someone who has background and backbone in real estate.

 

Steer clear of buying any old site today then having to deal with changing to another site later and developing all new relationships with your webmaster, his or her policies, protocols, and procedures. If purchased correctly the first time your website, and the part of your business that demonstrates creditability and increases revenue will be rock solid. Now you can go back to finding those great real estate deals. Tell them Bill at Banyon Tree sent you for a discount!

 

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