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Fix-And-Flip
Tips: Avoiding Crumbling Contractor Communications
By Steve Cook
You've got your eye on the ball.
After weeks of chatting with motivated sellers, combing through
the foreclosure lists and maybe even knocking on a
pre-foreclosure door or two, you've got "The Deal" you've been
looking for.
And now, with closing day fast approaching, it's time (among
other things) to find the right contractor to make the magic
happen.
Your eye is on the ball. Through what you've learned so far,
you've got a pretty good idea of how long it should take, how
much it should cost (give or take) and what the finished product
will be like (not to mention how much money you'll make).
It's pretty much "understood", right?
As a fix-and-flip real estate
investor, it's a "given" that you want your project to be
completed within the planned timeframe and budget, right? I
mean, this is your deal, and you know the timeframe and finished
product needed in order to make this thing work, and for you to
come out the other side with the windfall profits you've
estimated are clearly there.
But all too often, the picture changes, doesn't it?
Before you know it, you're over budget and WAY over time, and
trying to salvage your deal. And instead of the "picture
perfect" relationship you expected with your contractor, you
feel like you're working more against each other than with each
other towards a common goal.
What's the Problem?
When it comes to the important-but-trying
relationship between investor and contractor, the biggest
culprits for things falling haphazardly apart are most
definitely...
- lack of communication
- poor communication
- no communication
- misunderstood communication
- conveniently "forgotten"
communication
See a pattern? Yes, that's right.
Communication.
What's the
Solution? In my experience,
the single biggest defense against allowing communication
problems to deteriorate your contractor relationship and rob you
of your hard earned profits is using a solid contractor's
agreement.
And here are some of the troublesome issues it solves...
Quality Problems
Beginning with the issue of communication
(or lack thereof), investors usually ask for one thing while the
contractor hears something totally different. While the reason
for this might be that the contractors just aren’t listening to
us, this isn’t necessarily the case. Many times, we don’t
specify exactly what work we want to have completed.
Be it newer
investors unfamiliar with available materials and contractor
lingo or experienced investors facing time pressures or
unfamiliar repair problems, both groups fail to convey their
desires in sufficient detail. Yucky house rehabbers can speak a
language unfamiliar to the average contractor and are
disappointed when the scope and quality of work aren’t what they
expected.
More often than not, yucky house investors convey that the work
should be done as cheaply as possible; however, we fail to
communicate what we really want― “quality” work and materials
for the cheapest price.
Quality of Materials
For example, an investor tells a contractor
to put in a new tub surround. He hears the investor loud and
clear and, subsequently, makes a trip to Home Depot to buy the
$29 tub surround, installs it and (rightly so according to our
instruction) thinks he just did a great job.
The investor then receives a call from the contractor saying
that the work is finished and drives to the property excited
that his project is moving along well. But total disappointment
awaits him when he arrives and discovers the appearance of the
tub surround. The walls of the surround are wavy, and the edges
are rough and unfinished.
In the investor’s mind’s eye, he envisioned a much more
appealing tub surround. However, since he didn’t communicate to
the contractor that he wanted a quality surround that would have
cost $129, he received a cheap one that was purchased for $29.
Quality of materials is one area of miscommunication.
Quality of Workmanship
Materials are only half of the equation
when it comes to a quality finished product. The other half is
workmanship.
For instance, an investor may ask a contractor to paint the
interior of a house. The contractor hears “paint” and “get it
done cheap. “ The contractor leaves, agreeing to do the job
without charging much money. The investor leaves thinking, “This
one’s in the bag,” and begins to mentally spend her profits from
the resale of the house as she drives home.
Meanwhile, the contractor does a little figuring. In order to
complete the job for the price quoted, he can only afford to
contribute a few days’ labor to the painting. Therefore, he has
to buy the paint and get started right away without much “prep.”
When the job is done, the investor receives a call and happily
drives over to inspect the work. Once again, though, she is
disappointed, this time due to shoddy workmanship. Everything is
not caulked properly, patches covering prior holes are not
smooth, and the trim is not “cut in” like she wanted.
In short, she received a cheap paint job, which is what the
contractor heard her request. However, she had really hoped for
something much better. In this case, quality of workmanship
rather than quality of materials was the area of
miscommunication.
Solutions to Quality Problems
In most cases, the investor doesn’t even
know what he wants. He doesn’t know the varying levels of
quality for materials available for a particular job and assumes
he will receive high quality workmanship regardless of the price
quoted by the contractor. The idea that someone might adjust the
quality of their work downward to meet a budget never crosses
his mind.
For these reasons, investors have tremendous difficulty
conveying to contractors their idea of a quality finished
product. Therefore, a Materials List (quality of materials) and
Scope of Work (quality of workmanship) are essential in helping
investors clarify their thinking and conveying their desires
to a contractor effectively.
Materials List
A specific material list of desired
materials to be used in the rehab is a very good idea.
- It eliminates potential confusion
between the investor and contractor on the quality of
materials to be used.
- Using the same materials on the
list for all rehabs gives you reliability and consistency,
producing the same finished product every time rather than
dissimilar results which may produce dissatisfaction.
- By documenting which materials were
used, the investor save many, many hours deciding which
materials to use for each new job.
- It allows contractors to call in
their orders to Home Depot and have the store workers pull
everything for them in advance. This saves them a lot of
time as one trip to Home Depot for materials usually
consumes 2-4 hours, precious time that could otherwise have
been spent working on the project.
While it will take some initial time
to craft YOUR materials list based on your own preferences,
once you finish it, it’s done.
Scope
of Work The Scope of Work
addresses many concerns regarding the quality of work to be
done. While it’s not necessary to meet each contractor
bidding on the job at the site, each contractor should
understand what is wanted in a finished product.
The Scope of Work does this, as well as the investor being
specific when explaining his or her vision for the completed
rehab project.
Because quality is subjective, don’t assume that the
investor and potential contractors are on the same page. If
the investor wants the walls to be smooth, he must say so.
If he wants the ceiling smooth instead of textured, he must
say so. The more detailed he is in the Scope of Work, the
better contractors will understand needs and the happier the
investor will be with the finished product.
Additionally, a Scope of Work that specifically outlines the
quality of materials and workmanship expected results in a
set of bids that will be easy to compare. Since each
contractor is instructed to use the same materials (e.g.,
same brand of furnace, same type of paint, etc.) and provide
the same level of workmanship, the only difference between
their bids should be the pricing.
Money Problems
The second and more important factors
contributing to contractor problems is money. Mismanagement
of funds will throw a project into trouble faster than
anything else, particularly for those investors with limited
resources. Let’s examine several issues surrounding the
money aspect of rehabbing.
The opportunity to make some money is what brings the
rehabber and contractor together from the start. The
rehabber gets involved in a deal in order to renovate a home
and make a profit. The contractor does work in order to earn
money and make a living. However, their approaches to the
project are exactly opposite - the rehabber wants to receive
as much work as possible for as little money as possible,
while the contractor wants to receive as much as money as
possible for as little work as possible. When all is said
and done, a happy medium needs to be found.
Low Estimates by the Rehabber
Sometimes a rehabber’s eagerness gets
the best of her, and she overoptimistically estimates too
little money for a rehab (remember, as much work as possible
for as little money as possible). Occasionally, this low
estimate will result in her paying too much to acquire a
project and that results in even more pressure to complete
the rehab within her low budget. In any case, with her low
estimate in hand, she searches high and low for a contractor
who will agree to do the job within her limited budget.
Most contractors, even ones she has used in the past, say
they can’t do the job for what has been budgeted. (Note:
This should be a red flag, particularly when contractors
that have done well for you in the past decline to take a
job due to your low budget). So the rehabber is left in a
bad position. She wasn’t prepared to spend more, yet has no
one willing to do the project for the funds she has
available. This is when communication really begins to break
down.
Ultimately, the desperate rehabber finds and begins to
negotiate with a contractor, stating she can spend $XX,XXX.
The contractor counters by stating what he can complete for
$YY,YYY, which is usually more than the rehabber
anticipated. Then the rehabber pleads her case, asking the
contractor to do more for less. The contractor hears her
out, and they agree on a price.
However, one BIG problem usually remains. The rehabber
typically doesn’t plead her whole case, so the contractor
usually doesn’t hear everything. What results is a shaky
relationship between the rehabber and contractor. The
rehabber unjustly expects more than she will receive and,
since the rehabber never told him the full story, the
contractor expects to deliver less than what is really
necessary.
Solution to Low Estimates
In order to avoid underestimating a
job, the investor must educate herself on the prices in her
area. She needs to speak with lots of local contractors and
investors, take a few to lunch, walk through other jobs that
investors or contractors are estimating or spend an
afternoon in Home Depot pricing out materials for a rehab.
She should ask lots of questions.
After a few lunches and walk-throughs, she’ll start to
realize that she’s hearing the same repairs and numbers over
and over again. Then she’ll be ready to construct her own
estimates. If she’s still unsure, she should have a
contractor or an
investor double-check her numbers. She shouldn’t worry
about being exact, but be sure to include a “fudge factor”
of about 10-20% to her total.
Finally, she needs to realize that she’ll never know
everything and will occasionally encounter a repair which
she won’t know how to estimate. In those cases, she should
just find someone who does.
Throughout the process of estimating, remember that the
investor’s goal is to make an educated guess, arriving at a
number that is as close as possible to the final number
given the facts at hand. If there are a lot of unknowns, an
educated guess will be less accurate. Therefore, a higher
number for contingency, or “fudge factor” should be
included.
Big ticket items – roofs, kitchens, heating systems, etc. –
are the primary concern and time estimating their condition
and cost of repair is important. Little things such as
paint, carpet, new light fixtures, and new switch plates are
always going to be renovated.
Unrealistically Low Quotes by a Contractor
Low quotes can be good, but not if they’re too low. Often a
contractor will price a job out, then the rehabber will ask
the contractor to do the work for less. Occasionally, the
contractor pads the price, but normally there isn’t much
room to maneuver if the contractor has been asked to work
cheaply. Even so, the contractor wants the work so he lowers
his already low quote and agrees to do it for the price the
rehabber is willing to pay.
Then, part of the way through the job, the contractor
realizes his quote was too low for him to make any money on
the job and he will begin to turn the job into something
profitable by beginning to cut corners. He uses cheaper
materials, doesn’t do everything as promised, or simply
walks off the job, leaving it incomplete (especially if he’s
already been paid for the work that has been performed).
Solution: Use Common Sense
The solution to this money problem is
as simple as to beware of the lowball quotes and use common
sense. If the rehabber approached ten contractors who say it
will cost $1200-$1500 and one who says $750 or $800 with
half upfront, it’s better to pay a little more and go with
one of the ten. It will save a lot of time, headache and, in
the long run, money.
Comparing Incomparable Quotes
Rehabbers often obtain multiple quotes
and use a quote from one contractor to negotiate a lower
quote with another contractor. The problem in many of these
instances is that the rehabber is not comparing apples with
apples.
For example, a quote to install a Trane furnace is not the
same as that for a Ducane furnace. Materials and methods can
vary widely, so rehabbers need to be able to convey
specifically what he or she wants.
Solution to Comparing Incomparable
Quotes Most importantly,
when seeking quotes, the rehabber needs to ask each
contractor for the same thing. Providing a Scope of Work or
“spec sheet” outlining the details of the job in terms of
quality of materials and workmanship to each contractor
submitting a bid is a great way to accomplish this. Also, in
doing this, each quote that the rehabber receives will be
very comparable to the others.
Dealing with a Draw Schedule
Mismanagement of repair fund is also an
area that has derailed many rehab projects.
Either investors advance too much money and the contractor
disappears without completing the job, or the investor fails
to meet his obligations and pay a contractor for his work
when it has been completed. In order to ensure that both
sides receive what they need, a draw schedule should be
drafted and agreed upon before work on the project begins.
A draw schedule is important to the rehabber because it
protects the rehabber by preventing the advance of too much
money to the contractor at any time throughout the project.
For example, if an
investor has paid a contractor for the entire job before
the work is done, there is no incentive for the contractor
to finish the job.
The contractor, on the other hand, holds the exact opposite
view as the rehabber. He always wants to owe you more work
than you owe him money. He has been burned by people who
haven’t paid before so he wants his money upfront. This way,
if the rehabber fails to pay them at any time throughout the
project, he can cease working on the project without losing
any money.
As a result, at the signing of an agreement, the rehabber
may need to do a little convincing and tell the contractor
that one of the reasons for the agreement is to arrive at a
mutual understanding so you can manage your draws well and
build trust by paying the contractor on time. The rehabber
should also point out that the draw schedule will ensure
that the contractor receives his money in a timely manner
and ensure that his is paid in full.
In terms of putting money into the contractor’s pocket at
the appropriate times, the draw schedule can be very
beneficial to the contractor. He is spending time and money
to complete the renovation and doesn’t have an endless
supply of resources. He needs the rehabber’s money to pay
his bills, feed his family and stay solvent.
In addition, when he receives a paycheck, he will feel
rewarded for a job done. It also protects him by ensuring
that upon completion of his tasks, he will receive payment
in full. It forces the rehabber to live up to his or her
obligations and pay the people he or she hired.
When the contractor finishes his work, he should receive a
timely payment IN FULL. The contractor should receive 100%
of his money when he is done with 100% of the work agreed
upon.
Key points to remember:
- Sell the contractor on the
benefits of the draw schedule to him and be reasonable
(being too firm may ruin the relationship)
- Don’t agree to advance more
than a normal deposit to the contractor to start the
work; and
- Don’t deviate from the draw
schedule once the work begins.
NOT ALL CONTRACTORS ARE OUT
TO GET YOU!
Remember not to lump all contractors into one category.
Not all contractors are poor money managers and not all
contractors fail to keep their word. There are plenty of
qualified, reputable contractors available who have
built strong companies and stand behind their work.
But even with the best of intentions, miscommunications
WILL happen if you don't reduce your terms to writing.
Trust me - IT HAPPENS!
Using your contractor's agreement to screen your
contractors
Most quality contractors won’t
have a problem agreeing with the language contained in
the agreement. The reason for this is that they take
pride in their work, stand behind their finished
product, and manage their money well.
If you present a good, written agreement to a contractor
for his signature and he has a problem with
acknowledging it, then that should be the rehabber’s
first red flag indicating that he or she may have
trouble with the contractor in the future.
Blessings,
Steve
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